At Truly Wild our goal is simple: to provide high quality, sustainably-produced clothing that helps wildlife.
a passion for wildlife
Hello! We are Hal and Cristina, founders of Truly Wild.
Cristina is a zoologist who has worked in the field with large carnivores including wolves, jackals, leopards, and cheetahs. She serves on the board of directors at SEE Turtles, a non-profit that protects endangered sea turtles.
Hal is a wildlife photographer & illustrator with a passion for nature and a history of creating great clothing brands in the action sports industry.
Together we formed Travel For Wildlife, an award-winning site dedicated to helping people get out to see amazing wildlife in a sustainable and respectful way.
When we bought a run-down property in Asheville NC we had no idea we would become obsessed with native plants and creating local wildlife habitat.
We started eradicating invasive plant species, constructing water sources (including two ponds), leaving up dead trees for cavity nesters, and planting native grasses, flowers, shrubs, and trees to provide food and shelter for our local creatures. From voles to bears, box turtles to rat snakes, spring peepers to salamanders, and from hummingbirds to red-shouldered hawks, what once was a lawn became a fully-functional ecosystem.
Ten years later our little sanctuary has a higher density and diversity of wildlife than any place we've ever lived. With each brood that fledges, the emotional bond with our wild neighbors grows stronger.
That's why we created Truly Wild and New Plumage.
These are just a few of the hundreds of species that share our little sanctuary with us...
a small brand with a big heart
We create every design, print every shirt, pack every order, and provide the best possible service for every single customer. All right here from the Truly Wild sanctuary. Most orders ship same day in 100% recycled packaging. We work hard every day to create beautiful designs on the most sustainably-produced products, but we still do our best to get out and watch the critters.