Giving Back
to wildlife conservation
We donate $2 from every item sold at Truly Wild to wildlife conservation projects. Since our launch in mid 2020 we've donated over $2,600 to seven conservation projects worldwide.
how it works
Each year we choose two projects that are doing amazing work in wildlife conservation. We allocate $2 from each item sold to our Truly Wild Conservation Fund. At the end of each year we divide the fund in half and distribute the funds to our two causes.
what we've accomplished
Truly Wild was launched in July of 2020 with the New Plumage brand. In our first year and a half of business we raised and donated $2602 to the conservation organizations we support (see list below). We're very proud of what we've accomplished in the midst of a worldwide economic crisis, when conservation organizations struggled to survive. And we couldn't have done it without you. (see a list of our 2020 donations and our 2021 donations)