To wildlife conservation
A portion of every sale at Truly Wild is donated to wildlife conservation. Our fundraiser tees donate $5 each to specific projects and all other items donate $2 each through the Truly Wild Fund.
how it works
We're expanding our mission to support wildlife conservation in 2021. We'll continue to donate $2 per item to wildlife conservation via our Truly Wild Fund, but we're also introducing special fundraiser tees that will donate $5 each to provide even more critical support to wildlife profects in our own backyards and around the world. Stay tuned on this page to see how our conservation plan will evolve in 2021.
what we accomplished in 2020
New Plumage was launched in mid July of 2020. In our first half-year of business we sold 350 items, pledging to donate $1 from each to bird conservation projects. But at the end of the year we decided to triple that amount, and donated $1,050 in 2020. $525 went to Paso Pacifico to protect the endangered Yellow-naped Amazon from poachers, and $525 to VulPro toward their new intensive care unit protecting Southern Africa's vultures. (Pictured here is VulPro founder Kerri Wolter caring for an endangred White-headed Vulture.) We're very proud of what we accomplished in the midst of a worldwide economic crisis, when conservation organizations struggled to survive. But we hope to do much more in 2021... (read more in our blog post)