clothing with a mission
Truly Wild and New Plumage are sustainable clothing brands dedicated to wildlife conservation. Every decision we make affects the diversity of life on Earth. Together we can make a difference.
$2-$5 from every item sold
We donate two to five dollars from every every item sold to wildlife conservation projects around the world. Visit our conservation page to learn more.
Received the Hellbender t-shirt as a gift for my wife who has helped with hellbender surveys in our mountains in past years. She will love it. Great color and great artwork. We also appreciate the company's dedication to conservation causes, so it is a win-win purchase.
I loved the shirt, and it's for a great cause too. Thanks!
I love everything this company stands for, and it’s a bonus that they offer fantastic products. The bison t-shirt is the most comfortable, best looking shirt I own. I will definitely be a repeat customer.
Love the t-shirts - the zero plastic packaging, the conservation contribution, the designs and colors - my collection is growing!
I was extremely pleased with the look and feel of my two new t’s. I especially love the long sleeve one. The weather in Alabama can change dramatically during the same day and having the one with long sleeves was just right this week, 1/24/22.
I love this tee! Beautiful image and color. Great fit. I get lots of compliments. Thank you!
Cardinal Bond Women's Tee
I gave your Hoodies to everyone in the family for Christmas and they immediately wore them all day and loved them!
I bought this for my boyfriend and he loves it, super soft and fits him perfectly.
I bought 2 of these Tees as gifts for friends - one of the cardinals & 1 lion. They were shipped the *same day* & arrived just a few days later, perfectly packaged & with a sweet note. AND they are beautiful! The fabric is luscious, the designs are beautiful, & they look great! I’m delighted to support these folks as they support wildlife conservation. I’ll be back for more.
I love the cut of this T-shirt, fitted but not too tight. The material is soft and the design is beautiful. Very pleased!
The perfect weight. Keeps me warm on those "in-between" days.
Great Hat. Perfect customer service!
I love this shirt! The design is fantastic but the quality of the shirt is remarkable. The shirt is super soft and so comfortable. I will definitely be buying more shirts!
My husband only likes soft shirts, so this was good for him. The loon in beautiful, too!