truly wild

clothing dedicated to wildlife conservation

love birds

find your new plumage

bison tee

bestseller in men's tees

hellbender tee

bestseller in women's tees


habitat hoodies are almost gone

clothing with a mission

Truly Wild and New Plumage are sustainable clothing brands dedicated to wildlife conservation. Every decision we make affects the diversity of life on Earth. Together we can make a difference.


ethically sourced and produced
Virgin cotton ball

Organic Cotton

We only use 100% organic cotton, eliminating pesticides and chemical fertilizers. This is better for insects and the wildlife that depend on them.

Shop Organic Cotton
Empty plastic bottles

Recycled Polyester

Our polyester is made from 100% recycled plastic. Each shirt saves 4-6 plastic water bottles from reaching the landfill or the ocean.

Shop Recycled Poly
Hemp plant


Hemp is an earth-friendly crop. It naturally resists pests, requires less water, uses no herbicides, and gives nutrients back to the soil.

Shop Hemp Products