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hot off the press
condor men's sueded shirt
Our brand new ultra-soft long sleeve shirt for men is now available. Featuring a life-size skull of the critically endangered California Condor. Show your support for this incredible bird...
keep them truly wild
Truly Wild and New Plumage are sustainable clothing brands dedicated to wildlife conservation. Every decision we make affects the diversity of life on Earth. Together we can make a difference.
GIVING BACK
$2 from every item sold
We donate two dollars from every every item sold to wildlife conservation projects around the world. Visit our conservation page to learn more.
Latest Reviews From Our Customers

Organic Cotton
We only use 100% organic cotton, eliminating pesticides and chemical fertilizers. This is better for birds and the insects they depend on.

Recycled Polyester
Our polyester is made from 100% recycled plastic. Each shirt saves 4-6 plastic water bottles from reaching the landfill or the ocean.

Hemp
Hemp is an earth-friendly crop. It naturally resists pests, requires less water, uses no herbicides, and gives nutrients back to the soil.