love birds.

find your new plumage

every purchase supports wildlife conservation

see what we accomplished in 2020

hot off the press

condor men's sueded shirt

LEARN MORE

BOREAL

habitat hoodies collection

SONORAN

habitat hoodies collection

TUNDRA

habitat hoodies collection

keep them truly wild

Truly Wild and New Plumage are sustainable clothing brands dedicated to wildlife conservation. Every decision we make affects the diversity of life on Earth. Together we can make a difference.

GIVING BACK

$2 from every item sold

We donate two dollars from every every item sold to wildlife conservation projects around the world. Visit our conservation page to learn more.

Conservation

SUSTAINABLE
FABRICS

ethically sourced and produced
Virgin cotton ball

Organic Cotton

We only use 100% organic cotton, eliminating pesticides and chemical fertilizers. This is better for birds and the insects they depend on.

Shop Organic Cotton
Empty plastic bottles

Recycled Polyester

Our polyester is made from 100% recycled plastic. Each shirt saves 4-6 plastic water bottles from reaching the landfill or the ocean.

Shop Recycled Poly
Hemp plant

Hemp

Hemp is an earth-friendly crop. It naturally resists pests, requires less water, uses no herbicides, and gives nutrients back to the soil.

Shop Hemp Products