clothing with a mission
Truly Wild and New Plumage are sustainable clothing brands dedicated to wildlife conservation. Every decision we make affects the diversity of life on Earth. Together we can make a difference.
GIVING BACK
$2-$5 from every item sold
We donate two to five dollars from every every item sold to wildlife conservation projects around the world. Visit our conservation page to learn more.
Latest Reviews From Our Customers

Organic Cotton
We only use 100% organic cotton, eliminating pesticides and chemical fertilizers. This is better for insects and the wildlife that depend on them.

Recycled Polyester
Our polyester is made from 100% recycled plastic. Each shirt saves 4-6 plastic water bottles from reaching the landfill or the ocean.

Hemp
Hemp is an earth-friendly crop. It naturally resists pests, requires less water, uses no herbicides, and gives nutrients back to the soil.