new bison tee

brand the herd together

truly wild

clothing dedicated to wildlife conservation

love birds

find your new plumage

every purchase
supports wildlife conservation

see what we accomplished in 2021 so far

BOREAL

habitat hoodies limited edition collection

SONORAN

habitat hoodies limited edition collection

TUNDRA

habitat hoodies limited edition collection

clothing with a mission

Truly Wild and New Plumage are sustainable clothing brands dedicated to wildlife conservation. Every decision we make affects the diversity of life on Earth. Together we can make a difference.

GIVING BACK

$2-$5 from every item sold

We donate two to five dollars from every every item sold to wildlife conservation projects around the world. Visit our conservation page to learn more.

Conservation

SUSTAINABLE
FABRICS

ethically sourced and produced
Virgin cotton ball

Organic Cotton

We only use 100% organic cotton, eliminating pesticides and chemical fertilizers. This is better for insects and the wildlife that depend on them.

Shop Organic Cotton
Empty plastic bottles

Recycled Polyester

Our polyester is made from 100% recycled plastic. Each shirt saves 4-6 plastic water bottles from reaching the landfill or the ocean.

Shop Recycled Poly
Hemp plant

Hemp

Hemp is an earth-friendly crop. It naturally resists pests, requires less water, uses no herbicides, and gives nutrients back to the soil.

Shop Hemp Products