lions belong in the wild

In 2021 we donated $5 from every item sold in this collection to Blood Lions to help end the exploitation of captive lions in South Africa.

There are nearly 10,000 lions being held in captivity in South Africa

Baby lions are bred in captivity for cub petting attractions, young lions are used in walk-with-lions attractions, adult lions are killed in canned hunts and their bones are sold for traditional chinese medicine. "Voluntourism" facilities masquerade as lion conservation. The exploitation of lions for commercial gain has to stop. That's why Truly Wild is donating to Blood Lions...

Blood Lions

ending the exploitation of captive lions in South Africa

about Blood Lions

Visit Blood