bringing nature literacy
to a new generation
to a new generation
In 2021 we donated $5 from every fundraiser tee in this collection to Ghost Bear Institute for their Nature Labs program. Today these tees still donate $2 each to other conservation projects through the Truly Wild Fund.
We won't conserve nature unless we feel a connection to it. That's why education is the only long-term solution to earth's biodiversity crisis.
Saving endangered species and habitat preservation are very important band-aids, but changing our core values is the cure. That's why Truly Wild is supporting Nature Labs by the Ghost Bear Institute.
about ghost bear institute
Ghost Bear Institute seeks to inspire, educate, and spark a new generation to foster a better balance between people and nature through their signature project, Nature Labs.
They're creating a new type of education platform, a virtual high school textbook, that is built around balanced storytelling, providing teachers with the resources they need, and helping students use nature as a real-world example of class lessons.
They believe that a generational shift is needed in our understanding and appreciation for nature and only by doing so can we unite all citizens to work toward the common purpose of a better world for all life.
Shop our other wildlife conservation fundraisers...